Job Advertising: things go better with coke

What are these people on?
This is from a current "Home Group" advert:
"A leading provider of care and support, we aim to give outrageously brilliant service to all our 70,000 customers and clients."
How about "absolutely the dog's bollocks of a service" next time?
Don't hold back.
Trust me guys, achieving an acceptably good standard ( irrespective of arbitrary non-client focussed targets) would get my attention.